Role overview
What you'll be stepping into
Grounded in strong ethical values and a transformational goal to serve the poor, Opportunity Bank Uganda delivers tailored lending, savings, and financial inclusion solutions while maintaining high standards of governance, risk management, and community support.
The Bank values integrity, professionalism, and positive impact and is committed to fostering economic opportunity and building long-term partnerships across the communities it serves.
Does Your Passion Align With Our Mission and Vision?
Opportunity Bank invites applications from qualified candidates to fill the position of:
JOB PURPOSE
The job holder will be responsible for leading brand growth and developing product strategies through identifying, formulating, coordinating, and implementing Marketing and Communication activities within the Bank.
KEY RESULT AREAS
Design and execute comprehensive Product, Marketing, and Service strategies in line with the Bank’s business objectives to grow the Bank’s market position.
Create go-to-market strategies for new financial solutions, digital banking applications, and specialised segment portfolios.
Oversee the management of Opportunity Bank’s brand identity and standards across all customer and stakeholder touchpoints to ensure consistent brand representation.
Plan, coordinate, and participate in the Bank’s public relations and promotional activities, including product launches, market activations, trade fairs, exhibitions, and other related initiatives.
Draft and manage the annual marketing budget to ensure effective, efficient, and successful execution of advertising campaigns, product promotions, and brand initiatives.
Build and protect the Bank’s reputation, visual identity, and market presence to differentiate the Bank from competitors in the banking sector.
Align marketing campaigns with the Bank’s overall business objectives to increase customer acquisition, deposits, and loan uptake.
Proactively identify market opportunities to meet and exceed the Bank’s Key Performance Indicators (KPIs).
Manage corporate communications, media relations, advertising and research agencies, and Corporate Social Responsibility (CSR) initiatives that build trust in the local market and support the Bank’s corporate image and reputation.
Manage brand studies and consumer research on products and services and recommend changes to the Bank’s strategies based on research results and findings.
Ensure that the ambience and branding of branches are aligned with the Bank’s vision and mission.
Direct and approve the design of all branding and creative assets, including TV, radio, paid marketing, social media content, email marketing, direct marketing, and other online channels.
Stay abreast of industry and corporate developments, events, and issues in support of the Bank’s corporate image and responsibilities.
Direct internal marketing teams and manage external creative, PR, and digital agencies to deliver high-impact campaigns.
Ensure that the Marketing Officer conducts timely updates of the Bank’s website and social media channels.
Perform any other duties as may be assigned by the supervisor from time to time.
QUALIFICATIONS & EXPERIENCE
Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or any related discipline.
Postgraduate or professional marketing qualifications such as CIM are a MUST.
Minimum of 10 years’ work experience, with at least 5 years in a management role.
At least 7 years’ experience in Marketing, with a bias in branding, corporate communication, public relations, and media management.
Banking or financial sector experience is an added advantage.
Deep experience in developing and executing large, multinational 360-degree marketing campaigns.
PERSONAL SKILLS & ABILITIES
Excellent verbal and written communication skills.
Advanced people management and motivation skills.
Good knowledge of modern marketing and communications practices.
Innovative, creative, and strategic thinker with the ability to leverage partners to deliver exceptional creative work.
Excellent report-writing and presentation skills.
Strong brand advertising and creative expertise.
Excellent negotiation skills.
Strong analytical skills, with the ability to develop and maintain robust measurement frameworks and generate customer insights to inform marketing platforms.
Ability to understand customer needs and wants.
EQUAL OPPORTUNITY
Opportunity Bank is an equal opportunity employer. All qualified candidates are encouraged to apply regardless of disability, gender, marital status, religion, or ethnicity.
HOW TO APPLY
Interested candidates should send their signed application letter, academic documents, and curriculum vitae in one PDF folder, clearly stating the job title in the subject line, to:
How to apply