Role overview
What you'll be stepping into
The Healthcare Sales Executive will be responsible for building and maintaining strong referral relationships with doctors, clinics, diagnostic centres, and other healthcare partners to drive patient referrals and increase patient inflow to the hospital.
Key Responsibilities
Develop and maintain strong relationships with referring physicians, clinics, nursing homes, and diagnostic centres.
Regularly visit doctors and clinics to promote the hospital’s services, specialties, and doctor panels.
Identify new referral sources and expand the hospital’s referral network.
Coordinate with hospital doctors and departments to ensure smooth patient handover from referring healthcare providers.
Organize Continuing Medical Education (CME) sessions, doctor meetings, health camps, and networking events to strengthen healthcare partnerships.
Address concerns and feedback from referring doctors promptly to maintain strong, long-term professional relationships.
Maintain an up-to-date Customer Relationship Management (CRM) database of referral partners and scheduled visits.
Achieve monthly and quarterly referral targets set by management.
Collaborate with the marketing team on referral incentive programs, brochures, promotional materials, and other marketing initiatives.
Qualifications
A Diploma or Bachelor’s Degree in Marketing, Business Administration, or a related healthcare field.
Experience
Minimum of 2 years of experience in referral or field marketing. Experience in a hospital, diagnostic, or healthcare setting is an added advantage.
Strong communication, negotiation, and relationship-building skills.
Willingness to travel extensively within the assigned territory.
Basic knowledge of medical terminology and hospital operations.
Proficiency in MS Office and CRM tools.
Skills & Competencies
Strong networking and relationship management skills.
Target-driven, with excellent follow-up and execution abilities.
Presentable, confident, and professional demeanour.
Good knowledge of the local area and healthcare market.
How to apply