Communications, Marketing and Brand Manager

Description

WWF UGANDA COUNTRY OFFICE
VACANCY ANNOUMCEMENT
Position Title: Communications, Marketing and Brand Manager
Reports to: Conservation Director
Supervises: Communication Officer
Location: Kampala

Want to make a positive difference to the future of people and our one shared home,
the Earth? Working at WWF could be your opportunity of a lifetime.
All around the world, people are waking up to deepening crisis of nature loss. A growing
realization that nature is our life-support system. And that nobody will be spared from the
impacts of its loss. Here at WWF, we are helping tackle this enormous global challenge. Our
people come from hugely diverse backgrounds and with a variety of expertise, ranging from
HR and Finance to advocacy and conservation science. We welcome applications from
anyone who believes they can help us create a better future for people and wildlife.
What we do
We are an independent conservation organization, striving to sustain the natural world for the
benefit of people and wildlife. From individuals and communities to business and government,
we are part of a growing coalition calling on world leaders to set nature on the path of recoveryby 2030. Together, we seek to protect and restore natural habitats, stop the mass extinction
of wildlife, and make the way we produce and consume sustainable.
We are looking for a dynamic enthusiastic and highly qualifies person to fill the position of
Communications, Marketing and Brand Manager

Job Summary
The Communications, Marketing and Brand Manager provides strategic leadership for
WWF Uganda’s communications, brand, marketing and public engagement functions. The
role is responsible for strengthening WWF Uganda’s reputation and visibility, ensuring
consistent and compelling positioning across audiences and channels, leading integrated
campaigns, overseeing digital and media engagement, and ensuring communications
effectively support conservation, policy, partnership and resource mobilization objectives.
The role also provides leadership and quality assurance to communications staff and
ensures alignment with WWF Africa and global communications priorities.
In this regard, the Communications, Marketing and Brand Manager will;

Strategic Communication Planning and Management
 Lead the development of annual communications priorities, audience strategies, key
messages and performance indicators, ensuring alignment with WWF Uganda’s
Country Strategy and WWF Africa and global communications priorities.
 Lead the preparation and implementation and monitoring of the annual work plans and
budgets for the communication, marketing and brand initiatives in line with the WWF-
UCO communication and the project objectives.
 Leads development and building of an engaging and compelling WWF brand in
Uganda.
 Oversee WWF UCO’s digital presence, including website content, social media
platforms, email marketing, and online advertising campaigns and monitor digital
analytics and performance metrics to optimize engagement and ROI.
 Set strategic direction for WWF Uganda’s digital communications, including audience
growth, channel performance, content planning, paid and organic engagement, and
the use of analytics to improve communications effectiveness.
 Collaborate with communicators across the WWF network to enhance and develop
comms planning processes and to achieve greater levels of engagement, participation
and conversion from our core campaigns and initiatives.
 Coordinate with WWF Africa and global communications teams to adapt network-wide
campaigns for the Uganda context and identify opportunities to elevate Uganda’s
conservation priorities, expertise and stories across regional and global platforms.
 Direct, coordinate and manage the branding, marketing and media management of
country programme communications initiatives and jointly funded projects using the
latest technology through Communication officers.
 Provide strategic leadership, supervision and quality assurance to communications
staff, including setting priorities, reviewing outputs, supporting professional
development and ensuring high editorial and brand standards.
 Lead in developing and implementing strategic outreach programmes and campaigns
within the country and key implementing areas.
 Support the preparation of talking points and speeches for the Country Director and
programme teams.

Communication for Public Engagement and Movement Building
 Lead in the development and implementation of creative, targeted and impactful
communication, advocacy and engagement campaigns, activities and projects, which
support the objectives of WWF Uganda conservation impact and communications
strategy to influence attitude and behaviour change.
 Ensure all public-facing communications are accurate, audience-focused, aligned
with WWF messaging and brand standards, and appropriate to the relevant
communications channel.
 Lead the production and dissemination of the UCO Annual Report.
 Oversee editorial planning and quality assurance for WWF Uganda’s key
communications products, including website content, newsletters, reports, stories,
press materials and campaign content.
 Lead the development and dissemination of Information Education and
Communications materials including print and electronic materials in liaison with the

Conservation programme.
 Work in close partnership with the conservation program leads to develop and
disseminate quarterly bulletins highlighting Landscape conservation activities and
impact;
 Serve as a key spokesperson for WWF UCO and build relationships with journalists,
influencers, and media outlets.
 Develop and distribute press releases, media kits, and other materials to generate
media coverage and support advocacy efforts.
 Lead WWF UCO’s media engagement strategy, including proactive media
positioning, media pitching, interview preparation, media monitoring and
management of high-profile or sensitive media enquiries.
Communications for Partnerships
 Network with partners to ensure participation at partner-led public events to enhance

WWF Uganda’s visibility in the country.
 Collaborate closely with Programme staff and partners to gather information, stories,
and data on conservation efforts. Maintain regular communication with relevant
stakeholders, including local communities, government agencies, and NGOs, to build
and nurture relationships.
 Lead in developing and implementing Corporate Citizenship Programs and activities.
 Support the fundraising team in developing fundraising collaterals as part of the
wider resource mobilization strategy.
 Serve as lead communication liaison for donor visits to the programme areas
(Landscapes, etc.)
 Provide strategic communications support to donor and partner engagement,
ensuring that conservation impact, programme achievements and WWF Uganda’s
value proposition are communicated clearly and consistently.

Marketing campaigns and Events Management
 Lead the development, execution, and evaluation of integrated marketing campaigns
(outreach programmes and campaigns) within the country and key implementing
areas that promote WWF’s initiatives, drive supporter engagement, and achieve
fundraising targets.
 Establish clear objectives, target audiences and measurable indicators for major
campaigns, and use campaign performance data and audience insights to inform
future planning.
 Lead the planning and organizing corporate events for the country office and its
programmes.
 Collaborate with internal teams and external agencies to develop creative campaigns
and materials that resonate with target audiences.
 Organize public coverage of WWF events, including press conferences, media
interviews, conferences, and workshops, as needed.
 Ensure effective communication and media presence during key events.
 Ensure major events and campaigns are supported by integrated communications
plans covering media, digital, stakeholder engagement, content production and post-
event visibility.

Communications capacity building
 Working with People and Culture Manager and other CLT members guides the
strategic development of the communication, marketing and branding capacity of the
UCO and, through dotted line and matrix relationships, manages staff responsible for
communications and marketing in project offices as required.
 Lead efforts to build communications capacity of WWF Staff and partners.
 Ensure adherence to brand guidelines in all communications and marketing
materials produced by UCO and its partners.
 Establish and maintain editorial, messaging and quality-control standards for
communications products produced across WWF Uganda.
 Embed and bring our brand to life for colleagues, building champions within the office
to support external messaging and positioning;
 Supports the delivery of internal communications activities to support a range of
projects, work areas and workgroups.
 Build the communications capacity of programme teams and other staff to identify
strong stories, communicate technical information clearly and represent WWF
Uganda effectively with external audiences.

Required Qualifications and Experience
 Minimum requirement of a Bachelor’s degree in Mass Communication (Public

Relations/Media Communication) or other related field; Master’s degree is an
added advantage.
 Strong understanding of digital content production and creative workflows, with
the ability to commission, review and quality-assure visual, video and multimedia
content. Familiarity with relevant design and editing tools is an advantage.
 Good knowledge of Microsoft Office, including Word, Excel and Powerpoint.
 Knowledge of website content management tools.
 At least 7 years’ professional experience in a leadership role within
communications or marketing or brand management, with demonstrated success
in managing teams;
 Demonstrated experience developing and implementing integrated
communications strategies across media, digital, brand, public engagement and
stakeholder communications;
 Demonstrated ability to define communications objectives and KPIs, interpret
performance data and use insights to improve communications strategy and
campaign effectiveness.
 Experience working on in Information, Communication and Educational
programmes targeting environmental or sustainable development issues with an
INGO would be an added advantage;
 Excellent written, oral and presentation skills;
 Fluency in English;
 Experience in developing and implementing marketing strategies which leverage
the power of online media and audience engagement;
 Proven success in developing and executing innovative and highly leveraged
marketing strategies, including direct senior level experience in branding and
communications and ideally, fundraising or income generation;
 Knowledge and experience of the not-for-profit sector, preferably of environmental
non-governmental organizations;
 Demonstrated leadership ability, including the ability to build a team of highly
motivated and well qualified staff, and to foster the integration of diverse, multi-
disciplinary actors into focused initiatives addressing clear targets;
 Strong strategic and analytical skills, including a talent for crystallizing key
strategic options for discussion and decision;
 Excellent diplomatic and communication skills, including an ability to work and
communicate effectively with a broad spectrum of individuals (individual donors,
business leaders, public figures, WWF staff), within a broad range of cultural
environments;
 A strong team player capable of integrating diverse activities within an evolving
environment; must be comfortable with change and leading change within an
organizational framework;
 Proven ability to manage, coach and develop communications professionals and
coordinate communications delivery across multidisciplinary teams.
 Working Knowledge of French or any other languages that are widely used at an
international level is a distinct advantage;
 Adherence to WWF’s values, which are: Courage, Integrity, Respect and
Collaboration

How to apply?
Email an application cover letter, Curriculum Vitae and contact details of three (3) referees
plus copies academic qualifications (sent as one PDF document) clearly indicating “the job
title” in the subject lie to; recruitment@wwfuganda.org
Deadline for applications: 27th October 2026

To apply for this job email your details to recruitment@wwfuganda.org